The maps mashup landscape changed forever yesterday with Google's announcement of My Maps, a new service which allows non-programmers to easily create maps mashups. With tens of thousands of maps mashups out there already this of course quickly lead to a tremendous increase.
Microsoft has added waypoint optimization to the Bing Maps Routing API, which allows developers to create routes between driving locations. The API is ideal for delivery and transportation businesses, and the route optimization functionality is intended to address the traveling salesman problem.
Google announced Friend Connect today, a new service that will allow any web site to enable social networking features for their visitors. And the key piece of the strategy is that to do so only takes a few lines code, similar to the ease with which AdSense ads can be to any web page.