A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.
Filmaster, a project started by two Polish movie addicts in 2008 has made moves that could catapult them into the big marquee. Filmaster takes it one step further than movie databases like IMDB and movie recommendation engines like Mombo by combining movies and recommendation with a complete community-based social experience. And to support all this, it has a website, mobile applications and a Filmaster API to fuel further adoption.