June 27, 2018
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According to Ben Dowling, founder of IPInfo, an API provider specializing in IP-based geolocation, the key to success is staying customer-driven. Of course, when your organization is an API provider like IPinfo is, "customer-driven" is synonymous with "developer-driven." Dowling explains.
It is not uncommon to hear services promoting themselves as having more bandwidth, more storage and more speed. Despite this services like Twitter and SMS are incredibly popular despite only being able to send one or two sentences at a time. The economy of these messaging services has made URL shortening services like bit.ly necessary. Given its integration into 3rd party sites, it’s not surprising that bit.ly also has an accompanying API, which has just gotten an overhaul with version 3.
Hello Social, aimed at liberating social media data and enabling users to better engage their social media audience, just launched its company and an API to better incorporate its product offering into existing apps and workflows. Hello Social focuses on the term "engage". Since social media has taken firm hold in the marketing space, Hello Social believes true engagement with social media audiences unlocks the true potential of social media marketing.