Snapchat recently opened up its long-awaited API to creative agencies and ad tech companies. Top players in the ad industry are already jumping on the bandwagon and these early birds are getting plenty of attention, writes Lauren Johnson over at Adweek.
An early influential Google Maps mashup now gives users the chance to change mapping imagery. The GMaps Pedometer (our GMaps Pedometer mashup profile) has six different tile options, the most recent of which is OpenStreetMap, the free editable map of the world.
Location-sharing service Gowalla is preparing to launch its long-awaited write API (our Gowalla API profile). The move could makes its platform as desirable as its main competitor, FourSquare. With it, comes the need to relinquish a bit of control of the user experience, something Gowalla has considered an important factor of its success.