December 20, 2015
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Push is the new pull. And everyone's doing it. If you're still pulling, it's probably about time you stopped all of that, as Twitter announced on Monday that they are opening up the Site Streams beta. App developers are salivating at the prospect of all those status updates being showered on them from Twitter's engorged hosepipe.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
Klinker Apps releases a new Android launcher, supports integration with an open API for 3rd pary apps to create fully customizable app overview pages.