April 26, 2016
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Intuit, maker of popular finance tools (i.e. Quicken, Quickbooks, FinanceWorks, FinanceWorks), announced the upcoming release of an open API and challenged the developer world: "Wanted! The Next Killer Finance App." Intuit President and CEO, Brad Smith, commented: "We're committed to unleashing the power of many to continue creating innovative solutions that improve people's financial lives." In a nutshell, the API will deliver the financial transaction data from thousands of financial institutions in a categorized format.
As demand for Big Data applications continues to increase developers are being forced to confront some fundamental issues associated with traditional extract, transform and load (ETL). Simply put the ETL processes and technology they have in place was never designed to handle loading massive amounts of data into an application.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.