Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
Our API directory now includes 221 marketing APIs. The newest is the Front Door Daily Deals API. The most popular, in terms of mashups, is the SendGrid API. We list 10 SendGrid mashups. Below you'll find some more stats from the directory, including the entire list of marketing APIs.