As Google continues to set the bar for website analytics, Hootsuite, the social media management service, is promoting its ability to create sophisticated visualizations based on data available through the Google Analytics API. In the crowded world of social management and analytics tools, Hootsuite is poised somewhere between a multichannel social publishing platform and social analytics tool. Their recent focus on data visualization shows just how important the analytics part of the business is. While Hootsuite offers a free entry-level service the advanced Google Analytics integration is only available to paid subscribers.
Although some developers may be unaware of the prevalence of real-time APIs, they are already used by some of the world’s most popular providers. This post by Phill Leggetter for the Pusher Blog discusses five reasons why API providers should embrace a real-time API to add more value to users.
There is a restaurant near my house that I go to often, it’s hard to find and I have trouble explaining to my friends how to get there. I can’t help but wonder how much business this restaurant is losing because of its poor location. Indoor mapping company EveryScape might have the solution. It's like Google Maps street view that doesn’t stop at the front door, it goes right inside. The Everyscape API can seamlessly be integrated into a website, allowing a developer to place the company’s immersive viewer in a relevant section of their site.