HP IDOL OnDemand is a suite of APIs focused on solving overcoming some of the tough challenges of the data boom. Indeed, data is being generated at levels never before seen, and the flow shows no signs of stopping or even slowing down. This data comes from many different sources, and, to make use of it, organizations must be able to effectively tap into--and make effective use of--unstructured text and images. This will enable them to drive a variety of key applications, ranging from business intelligence to analytics to behavior analysis. This is no easy task: The data in question may not be in the format that you want (or need) it in, and it involves text/image processing algorithms combined with natural language processing.