The Talkable iOS SDK allows developers to access and integrate the functionality of Talkable with other applications through Objective-C. Talkable offers businesses features to build customized referral programs.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Virtual Incentives, a digital reward fulfillment company, today launched its innovative Application Programming Interface (API) for rewards and incentives. The new scalable API builds on the company’s commitment to constant innovation and nimble use of their end-to-end reward platform technology.