The TargetingMantra SDK allows developers access to the functionality of TargetingMantra and the TargetingMantra API for integration with mobile devices and to build mobile applications. TargetingMantra provides SDK access for both iOS (written in Objective-C) and Android (written in Java) devices. TargetingMantra is an online personalization platform. TargetingMantra provides personalized and customized online platforms that cater to the user's specific needs.
Our API directory now includes 221 marketing APIs. The newest is the Front Door Daily Deals API. The most popular, in terms of mashups, is the SendGrid API. We list 10 SendGrid mashups. Below you'll find some more stats from the directory, including the entire list of marketing APIs.
Algolia has added a personalization feature to its search results platform and API. Personalization collects data based on user behavior and allows the developer/owner to define how such data is used. The data and definition then empower Algolia to automatically produce relevant search results.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.