With iZettle's new iOS API it is possible to include credit card payments in any IOS app. iZettle is a Swedish company known in locally as “Spotify for payments” and in the US as “the European Square”. Using their chip card reader and iOS app, small businesses and individuals can charge via VISA, Mastercard, American Express or Diners Club and the payment is finalized with the card holders signature written with the finger straight on the iOS screen. So far the payment service is available in Sweden, Norway, Denmark, Finland and is being tested in the UK. They just got a €25 million to roll out in more countries world wide.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.