Just months ago, Chirpify was known as the company that "turns tweets into transactions." Chirpify has now deemed such commerce "in-stream commerce" and CEO (Chris Teso) has an interesting outlook on the industry that he feels Chirpify leads.
API service provider Mashery (a ProgrammableWeb sponsor) has launched a new app directory at SXSW which features apps built on Mashery hosted APIs. It’s a great thing for three distinct groups. First, it helps the API providers who partner with Mashery by encouraging API usage through the apps. Second, it helps app developers seeking to build an audience. Third, it helps consumers that might be interested in finding an app that uses a particular API. Granted, those would be your super savvy mobile app consumers, but that doesn’t seem so far fetched after a week at "spring break for geeks."