December 13, 2015
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Developers are forever being asked for data from Web applications to either resolve a DevOps issue or better inform a business decision. Gathering all that data in a way that makes sense to both the developer and the people that need to act on that information has always been problematic. Looking to take that issue head on, New Relic this week launched the public beta of New Relic Insights, a real-time analytics tool that developers can invoke within the context of the New Relic application performance management (APM) service.
With the average person spending a substantial amount of time online everyday and having access to at least one kind of mobile device, the field of digital advertising has an incredible opportunity to meet consumers face to face; on their personal devices. For this kind of advertising to reach its full potential, there needs to be an accurate way to measure its accuracy and effectiveness in order for it to be a lucrative part of a brand advertising budget. That's where Vizu and its Vizu API comes in - a tool for gathering real-time information about online customers and audiences.
In the highly competitive world of app development it is crucial to understand how end users are interacting with applications. TappingStone analyses user information that is pulled from an application via the TappingStone API and provides a set of predictions that could allow an application to adapt in real-time. TappingStone could, for example, decide what users in a freemium setting are likely to become paid customers and offer them a promotion to ensure they stay around.