February 8, 2017
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Ocutag, a division of Ricoh Innovations, aims to help apps deliver content to users taking photos. Their aim is to herald a new model of retail. App designers upload images and tag them with information. When users snap pics of the same thing in reality, information can be delivered through the app, such as that appearing in the graphic of the scarf below: where to buy it, details about it, local stores that carry it. What information is delivered is up to the company with the app. The company provides the Ocutag API for integration.
Popular iPhone photo-sharing app Instagram is a prime candidate for an API, which is probably why it already has one. Though documentation refers to it as an "unofficial" Instagram API, the fact that it uses the company's own servers makes it seem pretty official. Instagram has not launched the API, nor is an API linked from its home page. Yet, it has a mobile app and right column Twitter integration, both of which likely consume the API.
Apple recently announced a new API that allows third party websites and apps to embed Live Photos. Live Photos has been around since 2015; however, embedding Live Photos outside of a Mac or iOS environment has been somewhat challenging to date. The Live Photos API should alleviate that difficulty.