October 26, 2015
Single purpose API
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Recent updates to Google’s Search Console API provide the opportunity to leverage fine-grained detail about your search query data using the power of Excel and Pivot Tables. This tutorial by Chris Liversidge guides followers through extracting and analysing data to drive marketing decisions.
Structured data has an open platform, thanks to a new startup aptly named Factual. At first glance, it seems like Excel on the web. However, Factual is more database-oriented, with joining and filtering built-in. Plus, sharing and discussing the data is an integral part of the experience. Most functions on the site, including both reading and writing data, can also happen via the Factual API.
AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.