You ever wonder how Google is able to figure out just what the heck you're talking about when you search for "blue album cover" and you're not talking about the first Weezer album? Google is able to use your previous search, as well as a plethora of other sources, to predict what it is you are most likely trying to find. Pretty cool stuff, once you get past how uncomfortable that may be.
In the highly competitive world of app development it is crucial to understand how end users are interacting with applications. TappingStone analyses user information that is pulled from an application via the TappingStone API and provides a set of predictions that could allow an application to adapt in real-time. TappingStone could, for example, decide what users in a freemium setting are likely to become paid customers and offer them a promotion to ensure they stay around.