Boxfish, television discovery startup, released an improved TV discovery app this past week. With the new release, Boxfish decided to make its technology available to third parties via an API. Boxfish allows the use of natural language to search for particular topics currently discussed on TV, or users can find out what is currently most popular on tv. The thought behind the API aims to empower other providers.
clypd, television advertising platform and service provider, has launched an API for television advertising: the TVonTap API. The API represents a fundamental shift in the TV ad space, as the API allows for automation. Automation enables the ability for TV ads to be driven by data and should alter the methods by which ad space is bought and sold.