November 2, 2018
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It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.
This article is part of a 10-part series about interesting APIs that were added to our directory during 2016. Finance and Banking APIs are covered in this segment. The APIs were chosen by our researchers, by popularity according to website traffic, and by mentions on social media.
The Currency Cloud, cross border payment as a service provider, has enabled developers to integrate international payment processing with an API: XBPConnect. Prior to the Currency Cloud, payment/invoice software required users to leave the platform and engage a third party to process an international invoice. The Currency Cloud allows cross border and multi-currency transactions from a single platform. The API allows developers to integrate the functionality into existing apps and platforms.