The way we watch television is definitely changing. For most, it's changed already. Instead of setting up a VCR and hoping that everything goes well, we have DVRs. Instead of racing home to catch things live, we can grab it on iTunes, watch it on Hulu, or the network's own website. It's truly a wonderful time to be a TV fan. With these changes in how we watch TV, it's expected that we'll start to see a change in how we talk about our favorite shows. A new site is using Twitter's API to help make that happen.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.