The Twitch SDK provides developers with a C API that can be used to add live streaming to games. The SDK can be initialized with a Client ID and uses OAuth 2 authentication. Functionality exposed includes video encoding, audio capture, mixing and encoding and streaming to Twitch servers. Developers can also enable gameplay broadcasting, chat, webcam support and more.
Visible Measures, a content advertising technology company, today announced the launch of the True Reach API, hoping to provide its advertising and technology partners access to Visible Measures’ database of five trillion data points on video content across more than 4,000 brands.