Gowalla's rocky couple of years ended with a talent acquisition by Facebook of the former location-sharing app. Left in the dust were developers using the Gowalla API, including Ben Dodson and his field notes app for Gowalla. Dodson's latest creation is a Gowalla-inspired app that focuses just on the gaming elements rather than check-ins. And because Dodson remembers struggling with Gowalla's early API, the WallaBee API is available from the start. In fact, before the start.
Visible Measures, a content advertising technology company, today announced the launch of the True Reach API, hoping to provide its advertising and technology partners access to Visible Measures’ database of five trillion data points on video content across more than 4,000 brands.