June 21, 2016
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Last week Facebook rolled out several platform updates pertaining to Authentication, Social Plugins and the Graph API. Several key features were added to the platform; introduction of a new access token API endpoint, the launch of the Shared Activity Plugin and real-time update settings were added to the App Dashboard.
Twitter has been carefully rolling out its Promoted Tweets service, which it first announced in April at its Chirp conference. Now these advertisements are being included in some users' timelines on Twitter application HootSuite, according to both companies. Twitter already added Promoted Tweets to its searches.
Marketing and demand-side platform provider MediaMath has opened access to Facebook Exchange inventory through its T1 Platform API.