The Twitter MoPub Android SDK, now supported by Twitter as a part of the Fabric developer suite, helps developers integrate advertising solutions into their Android mobile apps. The SDK can be used to add banners, interstitial, and native ads to an application. The SDK also offers conversion tracking and additional services to aid in embedding mobile advertisements.
When it comes to Social Networks, Facebook definitely towers over the rest when it comes to numbers. While Facebook might be hard at work to expand its reach by entering new areas, Mxit which is Africa’s largest social network has plans of its own to expand its base by throwing open its platform via the Mxit API and encouraging developers to integrate Mxit into their applications.
Walmart has announced the Walmart Advertising Partners program, which is accompanied by a new advertising API and four initial advertising partners. The announcement of an API-driven platform provides advertisers’ more direct access to their campaigns.
Planspot, event marketing service provider, provides access to its marketing tools through the Planspot API. The Planspot platform offers an all-in-one marketing tool that can manage, promote, and sell tickets to events. From promotion via email and social media, to dashboards that track sales and monitor progress, Planspot embodies its founder's dream: "to create a single solution for event promotion, publishing, discovering and planning."