The Twitter MoPub Android SDK, now supported by Twitter as a part of the Fabric developer suite, helps developers integrate advertising solutions into their Android mobile apps. The SDK can be used to add banners, interstitial, and native ads to an application. The SDK also offers conversion tracking and additional services to aid in embedding mobile advertisements.
Google believes its latest API will provide developers with the app install data they need to make effective marketing decisions. The Play Referrer API grabs core information directly from the Play Store to help validate referral content and prevent fraudulent activity from sapping your resources.