The Twitter MoPub Android SDK, now supported by Twitter as a part of the Fabric developer suite, helps developers integrate advertising solutions into their Android mobile apps. The SDK can be used to add banners, interstitial, and native ads to an application. The SDK also offers conversion tracking and additional services to aid in embedding mobile advertisements.
Ocutag, a division of Ricoh Innovations, aims to help apps deliver content to users taking photos. Their aim is to herald a new model of retail. App designers upload images and tag them with information. When users snap pics of the same thing in reality, information can be delivered through the app, such as that appearing in the graphic of the scarf below: where to buy it, details about it, local stores that carry it. What information is delivered is up to the company with the app. The company provides the Ocutag API for integration.
Originally incubated within mobile VoIP giant Rebtel as a developer API, Sinch today announced the launch of its communications platform enabling iOS and Android developers to add a layer of voice and messaging to their apps.
Put down your remote control and pick up an iPad. One of the largest US cable companies is experimenting with new methods of controlling and programming a TV--and it may provide the same functionality to developers via an API. The reason? As many providers are finding out, building for mobile often means building a private API, anyway.