The Twitter MoPub iOS SDK, now supported by Twitter as a part of the Fabric developer suite, helps developers integrate advertising solutions into their iOS mobile apps. The SDK can be used to add banners, interstitial, and native ads to an application. The SDK also offers conversion tracking and additional services to aid in embedding mobile advertisements.
Google's latest API purports to let developers determine where you are and approximate what you might be doing, and then suggest actions based on that data. The Awareness API will give apps the intelligence they need to act automatically and independently to delight end users.
Hackathons always produce new apps, but how about one that also encourages updating what you already have? That's the case with The Muther of all hackathons, in which new and enhanced apps are both eligible for some great prizes. The Wireless Industry Partnership has scheduled more than 24 hours during which it hopes developers produce 100 new or enhanced apps. Lofty, yes, but we all know what a group of passionate developers can make with the right motivation. And you can go to Silicon Valley June 24 and 25 to make it happen. Read on and we may even cover your ticket to the event.
Given the increasing popularity of mobile devices such as the iPhone and Android devices (both of which include full browsers), it should come as no surprise that developers have begun to leverage the various APIs out there to provide mobile mashups that can be implemented without targeting a specific platform or SDK.