APIs serve up a lot of valuable data and resources, but the most valuable API currency right now is social data, and specifically public data from Twitter. APIs are essential in not just accessing this social data, but also delivering meaning extracted from this firehose of social data.
Bitly, a popular URL shortening, sharing and tracking service, has announced the launch of Bitly Social Data APIs, a set of social data analysis APIs that allows developers access to a wide range of information about bitly data.
With APIs becoming more and more prominent, a growing number of companies are finding success with API-only or API-centric offerings. So is building customer-facing applications a thing of the past? While there is good reason to believe that the trend toward API-focused companies will continue and even accelerate, there are still virtues to building end-to-end solutions.