December 18, 2015
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While social networking sites already help users maintain connections with friends and interest groups, a recent trend in web services has been the growth of semantic technologies that connect people across different websites. New York startup AdaptiveBlue offer a service called "Glue," which uses semantic web techniques to understand the content of popular web pages that describe lifestyle objects such as books, music, and movies. It then lets you do many useful, in-context things based on that data, such as learn more about the movie or actors on IMDB, buy the soundtrack on Amazon, read the historical background on Wikipedia, and a interact with a variety of other sites and services.
Grabyo recently opened its doors as a TV clip sharing service. Alongside its go to market lies the Grabyo API that allows developers to integrate Grabyo functionality with third party apps and sites. Grabyo describes itself as "the ultimate second screen experience."
Groupon, which calls itself a "social commerce site," is one of many online services that help consumers pool their buying power to get great deals. However, few companies can share Groupon's experience of attracting $135 million dollars from the same venture capital funds that helped grow Facebook and Zynga. To help third-party developers and affiliate members get the word out about its daily specials, Groupon has released a publicly available API.