Listrak is an email marketing company solely focused on the ecommerce channel. By getting to know their clients in depth, reviewing clickstream data and transactional history, and plotting customers on a lifecycle grid, Listrak is focused on delivering two things, according to CEO Ross Kramer, "help our customers acquire more new customers, and sell more to existing customers." The Listrak SOAP API makes automation of managing email campaigns easier.
Microsoft as expected last week announced that it would be integrating its Yammer social networking and Skype unified communications services with Microsoft Dynamics CRM software. This week Microsoft took that effort a step further via an alliance with Moxie Software under which another social networking application for the enterprise is being integrated within Microsoft Dynamics.