As business computing migrates to SaaS applications, developers must address the problem of the data silos the software creates. APIs let you move data in and out of these online applications but, they present a new set of problems: managing data in several applications using several APIs.
Technology and entertainment retailer Best Buy is leading the way with the latest addition to the Best Buy API. It now allows developers to not just search the company's catalogue, but also complete the purchases within their own applications. Developers then earn a portion of the sale, which one would expect to be more likely than when applications must hand off the customer to Best Buy's site.