June 5, 2017
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Well, maybe not forever. But Wednesday's announcement that popular iPhone photo app Hipstamatic can now post their snapshots directly to Instagram's photo sharing network is pretty huge. This marks the first time the Instagram API has allowed a third-party app to add content to its growing social network, clocked at 27 million registered users earlier this month. For developers who couldn't wait for Instagram to publish its API (resourceful hackers reverse-engineered the system back in December, 2010), this could be the beginning of a beautiful friendship.
Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.