Continuing a three-part series on Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook’s system through ad multiplication. In Part two, I discussed how the API can be used to gather the data needed to measure true performance. In this final part, I offer some ideas of tools that developers could create to improve the optimization of Facebook ads.
Sixteen APIs have been added to the ProgrammableWeb directory in categories including IoT, Payments, and Religion. Highlights include an API for adding parental controls to applications to limit screen time, and an Apple Pay web payment request API. Here's a rundown of the latest additions.