August 17, 2016
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Here is an interview with Dr Stuart Battersby, Chief Technology Officer and Founder of Chatterbox.co - a sentiment analysis engine that utilizes machine learning (yes that all familiar buzz word) to social media conversations (even more prevalent buzz words). However what makes Chatterbox.co stand apart from social media err,chatter is it's clever use of hard core computational performance of machine learning with insightful and creative business use cases.
Marketing and demand-side platform provider MediaMath has opened access to Facebook Exchange inventory through its T1 Platform API.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.