December 16, 2015
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Google recently announced that the Google Ads API, which was officially launched back in March of 2019, has been reverted back to beta. The decision was made based on feedback from users who had concerns about response time when compared to the AdWords API that it was meant to replace.
Quick: name that huge search engine you use a lot that starts with G but isn't...Google. (Hint: it's a wholly owned subsidiary of Sony.) Right. It's Gracenote, the folks who help you identify all those tracks in your music library. Okay, it's not exactly a search engine in the conventional sense. But it does have 130 million tracks and TV listings across 28 countries. And it handles 15 billion queries a month. We've covered Gracenote's earlier APIs in a previous column.
Facebook created an API to fight abusive political ads. The Ad Archive API is being tested by a select group of researchers, academics, and publishers. Through the API, developers gain access to ad data including the ad creator, content, recipient, impressions, target demographic and more.