December 16, 2015
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Native advertising is the way forward when it comes to engaging users with products, and in-game product placements is a highly effective way to engage users in the world of social, mobile and free-to-play video games. With the help of MediaSpike, brands can easily put relevant and targeted product placement into any social or mobile game. The selling point is that the service is aimed at both advertisers and developers, and that it has been built by actual game developers who understand the ins and outs of game advertising, removing many of the hindrances that may normally be associated with this process. The MediaSpike API makes this functionality available to developers.
"Pick a year, click refresh, and TRAVEL THROUGH TIME." Starting with that irresistible tagline, the less-than-one-month-old YouTube Time Machine (YTTM) has become an addictive Internet sensation. Noted film critic Rogert Ebert tweeted "You can get lost in here"--in a good way--and linked to the year 1969 (perhaps because he loves the theatrical trailer for On Her Majesty's Secret Service).
Developers will be able to point mobile shoppers directly to product purchasing pages, rather than generic landing pages, when they install new apps.