December 16, 2015
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Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.
LaunchPad Recruits has an extremely simple and clear business plan, and therefore a potentially powerful one. It aims to help companies sift through job applicants faster by supplying video interviews of those applying. Employers can watch the video of them responding to questions, and look at a resume before deciding on a face to face meeting. Have you ever been hiring, only to start an interview based on a prospect's resume and find instantly that the person is not a good match? You can end up wading through an interview, looking in vain for ways to end it early. (See graphic.) The LaunchPad Recruits REST API aims to avoid this by having candidates answer the employer's questions on video before any face to face meeting takes place.
In response to developer feedback, Twitter will soon add semantic versioning to its Ads API so that developers can more easily deal with new and deprecated features. Additionally, Twitter is increasing the time it supports deprecated versions of the Ads API from 30 to 90 days.