The Videogram SDK by Cinemacraft allows developers to access and integrate the functionality of Videogram with mobile applications. Public documentation is not available; interested developers should contact Videogram for SDK access. Videogram by Cinemacraft is a video sharing, consuming, publishing, and monetizing platform.
The goal of HeyZap is to be the "YouTube of casual gaming" by giving site publishers a way to embed more than 6000 casual Flash games into their sites with a single embed code. Their business model (more detail from TechCrunch) is to collect revenue from ads within the games using the MochiAds ad platform and share some of that with developers. The publishers using the code don't get revenue, but get increased traffic to their sites.
Music video content provider MTV recently announced that its Content API is out of private beta and available to the general public. Available as part of a new MTV Networks Developers Tools web site, the RESTful API gives access to content from MTV, VH1, CMT and Logo. The API supports a variety of open standards including OpenSearch and MediaRSS for data results (see our new MTV API profile for more details).
A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.