June 28, 2016
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When Microsoft launched their much-touted new search engine Bing last week it generated a lots of press and despite a somewhat muted expectations, it turned-out to be something of a hit. But lost in all the broader buzz about Bing was some news for developers: Bing has an API (we've now added a new Bing API Profile with technical details).
Digital marketers will know the value of a good SEO (search engine optimisation) strategy and the ability to view and monitor marketing performance accordingly. BrightEdge is an enterprise grade SEO and content marketing platform that is run by SEO experts and provides a range of features and tools that make good performance and a strong ROI a reality. The BrightEdge API makes this functionality available to developers who may want to integrate it with other applications.
Google announced the Firebase App Indexing API. The API allows users to search for content within the Google app and find personal or public content across apps installed on a particular device. Because the content is stored on the device, the API is functional whether a user is online or not.