July 23, 2018
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Native advertising is the way forward when it comes to engaging users with products, and in-game product placements is a highly effective way to engage users in the world of social, mobile and free-to-play video games. With the help of MediaSpike, brands can easily put relevant and targeted product placement into any social or mobile game. The selling point is that the service is aimed at both advertisers and developers, and that it has been built by actual game developers who understand the ins and outs of game advertising, removing many of the hindrances that may normally be associated with this process. The MediaSpike API makes this functionality available to developers.
Mapbox has launched the Mapbox Optimization API, a new API that developers can use to build applications with optimized multi-stop itineraries. The API returns the optimal order for making stops to up to 12 locations. The Mapbox Navigation SDK for both iOS and Android has also been updated.
When it comes to map mashups there's no doubt that Google Maps leads the way. On ProgrammableWeb we list 1,964 Google Maps mashups, almost four times as many as any other API. This popularity makes utilities built on top of Google Maps especially interesting, such as this contextual menu control, which pops up a menu when the user right clicks.