Step back almost 20 years. I was then CEO of a tiny publishing house at a group breakfast during what was then called the American Booksellers Association convention. The guest speaker was a guy with a clearly nutty idea: Jeff Bezos was selling books over the Internet. Every publisher in the room had the same question: who in their right mind would ever buy a book that you couldn't hold in your hands before paying for it?
Brightidea.com is a market and technology provider for Innovation Pipeline Management. The Brightidea Innovation Suite is an cloud-based, integrated set of Web 2.0 and social networking tools, designed to give organizations the tools to build an innovation culture amongst employees, partners and customers.