The growth in APIs is rapidly expanding. That's clear. Social has out-paced overall API growth and in the last year settled in as a major trend. Sure, there are big names, like the Facebook API and Twitter API. There are also newcomers like Google Plus and Pinterest. There are now well over 800 social APIs, helping developers capitalize on humans' natural desire to communicate with each other.
More and more consumers are using a second device (usually a mobile device such as a smartphone or tablet) while watching television. Many consumers are using their "second-screen" to update their Facebook status, post on Twitter, chat with friends or engage in other online social activities.