In 2011, we learned that even our cars and trucks were going "social" when Salesforce.com announced its partnership with Toyota. However, the social capabilities of the partnership were limited in scope (car diagnostics, tune up reminders, etc.). What if your car could prevent you from driving a certain route because it knew what areas were traffic-heavy? That car sounds "social" in a fuller sense; it might be possible with the new Beat the Traffic API.
Snapchat recently opened up its long-awaited API to creative agencies and ad tech companies. Top players in the ad industry are already jumping on the bandwagon and these early birds are getting plenty of attention, writes Lauren Johnson over at Adweek.