Hello Social, aimed at liberating social media data and enabling users to better engage their social media audience, just launched its company and an API to better incorporate its product offering into existing apps and workflows. Hello Social focuses on the term "engage". Since social media has taken firm hold in the marketing space, Hello Social believes true engagement with social media audiences unlocks the true potential of social media marketing.
A Mozilla-led coalition recently penned a letter to Facebook, demanding that the company provide open access to the company’s Political Ads API. The group hopes that access to this information will allow researchers and developers to provide tools that analyze political ads served on the platform.