September 6, 2019
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Hello Social, aimed at liberating social media data and enabling users to better engage their social media audience, just launched its company and an API to better incorporate its product offering into existing apps and workflows. Hello Social focuses on the term "engage". Since social media has taken firm hold in the marketing space, Hello Social believes true engagement with social media audiences unlocks the true potential of social media marketing.
It's not often that Oreos and APIs are mentioned in the same article, let alone the same sentence. However, Oreo is using digital technology in innovative and groundbreaking ways to market the Oreo brand and build a huge and growing fan base. Oreo is using digital technology, fueled by APIs.
Newsweaver, communications software provider, offers the Newsweaver API, aimed at increasing intra-company or customer engagement through email campaigns. Newsweaver's platform utilizes homegrown microsite, segmentation, personalisation, in-depth reporting, and social media to encourage and increase engagement.