September 6, 2019
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Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.
Canto released the 10th version of its digital asset management product, Cumulus X. The release includes a revamped API that streamlines third-party integration.
Purlem, personalized landing page and marketing service, has launched The Purlem API that gives developers access to most of Purlem's personalization features. Purlem was born out of frustration with the cost and complexity involved in pURL development. Now available through an API, Purlem has taken more barriers out of pURL creation and maintenance.