Zinc bridges the gap between bloggers and content creators and the retailers that sell the products reviewed and covered. The Zinc API allows anyone with an online presence to add a few lines of code to a site or app and seamlessly add ordering functionality. Zinc integrates with various online retailers; so, readers/consumers no longer need to leave a site to order a product from a major online retailer.
The XML-based Feinsearch API makes it possible for companies seeking to do multiple searches, sometimes in the thousands, to integrate that capability into their own programs via its proprietary EIN Batchmatch. The Feinsearch database has more than 16 million business and suppliers.