Contactology, an Email Marketing service, has announced the release of its API. The new API Version 2 has big changes that make it more developer friendly. First, it adopts the REST style over Version 1 that was based on SOAP. It also provides data as developer-preferred JSON. The changes make the API easier to use, which is good for everyone.
As part of the series on getting the most ROI out of your API, this case study shows how Intercom grew its developer program by tracking key indicators across a range of business goals — platform reach, developer engagement, financial impact — that aligned with their API strategy and business plan.