March 18, 2016
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We've added seven APIs to the ProgrammableWeb directory in categories such as Video, Collaboration, and Mapping. Here's a summary of the latest additions.
Snapchat recently opened up its long-awaited API to creative agencies and ad tech companies. Top players in the ad industry are already jumping on the bandwagon and these early birds are getting plenty of attention, writes Lauren Johnson over at Adweek.
In a bid for a larger chunk of the unified communications market, CounterPath announced an API for its Bria for Windows communications platform. The Vancouver company produces softphones, which allow users to make Internet phone calls (think Skype and Google Voice) from a computer or a mobile device. Although a relatively small player in the market, Counterpath has a respectable 10 million downloads of its client. Its client consists of X-lite, free, and Bria for commercial use. Bria offers voice and video over fixed, mobile and WiFi networks. It's ability to automatically switch to WiFi, allows users to stay connected while saving money.