August 3, 2020
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About.me is a popular service that allows anyone to create a single page profile of yourself that can connect to your profiles on Facebook, Twitter and other popular services. The concept is simple but limiting to the services that it currently connects to. This is no longer the case with the release of the About.me API that now allows developers to write new applications that can integrate into the About.me profile page.
There are now 700 social mashups in our mashup directory. Social apps are growing quickly, as we noted when the directory reached 5,000 total mashups. Social mashups now make up 9% of the directory, up from less than 3% in 2008. The growth has been pushed forward primarily by two social stalwarts: the Twitter API and the Facebook API.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.