The Wikitude iOS SDK is a software library and framework for mobile apps used to create augmented reality experiences. The SDK supports any kind of location-based use case as well as use cases which require image recognition and tracking technology (vision based augmented reality).
Google isn't going to let Apple steal its augmented reality thunder. The search giant this week announced ARCore, a new software development kit that will bestow augmented reality powers upon the majority of existing and future Android smartphones, with no special hardware required.
Google further expanded its potential to become a virtual reality platform with expanded WebVR support to Cardboard. Prior to the announcement, Google limited WebVR support to Daydream-ready phones. Through the use of WebVR, Google encourages developers with cross-platform opportunities.