There’s an e-commerce revolution coming that will further blur the boundaries that have traditionally existed between buyers and sellers. That’s not necessarily a bad thing, but it may take some getting used to in terms of its potential impact on the relationships people have with one another on social networks.
In 2011, we learned that even our cars and trucks were going "social" when Salesforce.com announced its partnership with Toyota. However, the social capabilities of the partnership were limited in scope (car diagnostics, tune up reminders, etc.). What if your car could prevent you from driving a certain route because it knew what areas were traffic-heavy? That car sounds "social" in a fuller sense; it might be possible with the new Beat the Traffic API.
What happens when the API is technically secure but the environment, whether widget, web site or mashup, is not? Recent security breaches in MySpace and Yahoo, which led to the release of semi-embarrassing photos of prolific celebs Paris Hilton and Lindsay Lohan, points out the added opportunities for hackers in the open web.