October 31, 2016
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Facebook has announced changes to the protocol for designating ads that relate to social issues, elections, or politics. These changes are intended to further bolster election integrity while also improving ad transparency. The updates will apply to the Marketing API v7.0.
Google announced Friend Connect today, a new service that will allow any web site to enable social networking features for their visitors. And the key piece of the strategy is that to do so only takes a few lines code, similar to the ease with which AdSense ads can be to any web page.
Strutta provides a platform to "engage your audience and convert fans to customers." It does this by launching and managing contests, sweepstakes, coupons, promotions, and by providing the Strutta API. For example, Crate & Barrel ran a wedding contest to drive couples to set up their wedding registries at the company, and featured friends and families of the contestants voting on the results to generate increased customer involvement.