Today Apsalar announced the release of two new components of its ApScience analytics suite for mobile applications: engagement index & revenue analytics. These new metrics will allow Apsalar clients to gain greater insight into how users are interacting with their application. It will also make it possible for users to be segmented based on the amount they spend in the app. You might be as surprised as I was to learn that this is a competitive space characterized by big data and advertising revenues. Apsalar hits all the bases with SDKs for Android, iOS, and a RESTful API.
Have you ever heard of a Chief Science Officer? I recently spoke to Kontagent’s CSO and was excited to learn that Kontagent’s world of big data processing is one of the few places in the world in which academic exercise is directly applicable to industry. Kontagent is a user analytics platform which can easily be integrated into any web site or mobile app. The ease of integration results from the decision to provide a RESTful Kontagent API.