Deciding what metrics matter depends on the overall strategy goals and business model that aligns with your APIs. This is why defining the business model was one of the first steps in your decision series. Now we need to make sure our evaluation framework matches back up to what we set out to do.
High traffic, content-rich sites want to slice their analytics in different ways than, say, an e-commerce site. That's the concept behind Parse.ly Dash, a new product to provide "fresh insights" to these publishers with a price tag starting at $499 per month. Interestingly, the company's three pricing tiers each come with another level of API access. Despite the beautiful graphs provided by Dash, it's clear that sometimes getting at insights programmatically is preferred.